Barstool Sports, including figurehead Portnoy, has announced a collaboration with DraftKings in a video posted on social media. The announcement, which features a clip from the film “Major League,” marks a return to their previous partnership with DraftKings in 2014, signaling a full-circle moment for the two companies.

The partnership comes after a period of transition for Barstool, where their branded sportsbook was operated under PENN Entertainment before PENN struck a deal with ESPN to launch ESPN Bet. Following this, Portnoy bought back the company he had originally founded for just $1 after PENN had spent $551 million to acquire it.

Rumors of an imminent collaboration with DraftKings had been circulating for weeks, and it is reported that the deal is worth a substantial amount annually, in the low eight figures.

The announcement came just minutes after Barstool Sports’ non-compete agreement with PENN expired, marking a new chapter for the company. The post on social media was met with widespread attention and excitement among fans and followers.

The news of the partnership was shared by various news outlets, including Vegas Slots Online News, and the social media post quickly gained traction online. This partnership is seen as a strategic move for both Barstool and DraftKings, and it will be interesting to see how the collaboration unfolds in the world of sports betting and entertainment.

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