Betr Expands Market Access with Sports Betting and iGaming Deals in Eight States
In a successful start to the year, Betr, the Jake Paul-owned operator, has solidified its presence in eight states with new market access deals. The company is planning to introduce its V1 Sportsbook in seven of these states by 2024, including Indiana and Maryland, pending the confirmation of its sports betting license in the latter. The V1 Sportsbook is set to launch before the 2024 NFL season, with the beta version already live in Ohio, Virginia, and Massachusetts.
One of the most notable partnerships is with The Cordish Companies, which marks Betr’s entry into the Pennsylvania iGaming market. The brand is gearing up to launch its Betr Casino brand pending approval from state gaming regulators. Cordish Gaming Group President Rob Norton expressed his excitement about the new offering, stating that Betr Casino will be a valuable addition to the gaming options available to Pennsylvania players.
Furthermore, Betr has also expanded its reach to Kentucky and Colorado for sports betting through partnerships with the Eastern Band of Cherokee Indians and Boulter Developments, respectively. The brand’s Founder and CEO, Rob Norton, emphasized the significance of these new sports betting deals, noting that they will provide Betr Sportsbook with the opportunity to reach over 17% of the U.S. adult population by the end of the year.
The news of Betr’s expansion and market access deals was met with anticipation and excitement within the industry. The post about these developments, titled “Betr Inks Sports Betting, iGaming Market Access Deals in Colorado, Kentucky, Pennsylvania,” was published on Vegas Slots Online News.
Overall, Betr’s ongoing efforts to expand its market presence and offerings are positioning the company as a prominent player in the rapidly growing sports betting and iGaming markets across the United States.
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