Playtech and Hard Rock Digital Celebrate First Milestone in Partnership

The partnership between Playtech and Hard Rock Digital, which was announced in March 2023, has reached a significant milestone. Playtech paid 85 million dollars for a single-digit percentage stake in Hard Rock Digital as part of the deal. In addition to the financial investment, the agreement also granted Hard Rock Digital the right to license a variety of Playtech’s technology solutions and iGaming content.

Since the initial announcement, Playtech has successfully launched a range of games through the Hard Rock Bet platform in New Jersey. This includes RNG slot games, table games, live dealer games, and specifically developed table games featuring the Hard Rock Bet brand. Hard Rock Digital has also licensed Playtech’s technology solutions and iGaming content, providing its customers with access to a wide selection of casino games.

One notable development resulting from the partnership is the release of a dedicated blackjack table, with plans for more specialized products in the future. According to the two companies, this is just the beginning of a series of unique developments that will be brought about by their collaboration.

Currently, Hard Rock Digital offers online and retail sports betting in several American states, with plans to expand into more states and international markets in the future. Jonathan Doubilet, Vice President for U.S. Business Operations at Playtech, expressed his excitement about the progress of the collaboration, while Grant Williams, Senior Vice President at Hard Rock Digital, emphasized the goal of providing legendary entertainment to the operator’s players and the anticipation of further unique digital experiences as they expand into new markets.

The successful partnership between Playtech and Hard Rock Digital represents a significant achievement for both companies, setting the stage for continued growth and innovation as they work together to enhance the iGaming experience for players in North America and beyond.

(Source: “Playtech and Hard Rock Digital Reach First Milestone Bringing RNG Slots, Table Games and Live Dealer Games to North America“. Playtech. February 6, 2024.)

By admin

Related Post