Sportradar Group has expanded its presence in the United States by obtaining a new license in the state of Maine. The company, which operates at the intersection of sports, media, and betting, announced that its US betting subsidiary, Sportradar Solutions, secured a temporary sports betting supplier license from the Maine Gambling Control Unit on November 1.
With this latest license, Sportradar now holds a total of 53 licenses across North America, allowing its cutting-edge products and services to be available in various US states, territories, tribes, and Canada. The company is committed to supporting sports betting and gaming companies while also advancing transparency and integrity across the sector.
In addition to this expansion, Sportradar recently posted strong Q3 results, including increased revenue and a reaffirmation of its strength in cross-selling and upselling to clients. The company also announced plans to streamline its operating structure and reduce its global workforce, resulting in an approximate 10% reduction in 2023 labor cost run rates.
Furthermore, Sportradar is set to benefit from the launch of sports betting in Florida, despite the ongoing legal battle between the Seminole Tribe and West Flagler. Maine recently joined the list of states with regulated sports betting, bringing the total number of states with live regulated betting markets to 37, in addition to the District of Columbia.
DraftKings, one of the largest sports betting operators in the US, was among the first to enter Maine’s new market. The company launched its wagering products in partnership with the Passamaquoddy Tribe, receiving praise from tribe officials for the opportunity to work with an industry leader. The successful opening weekend for DraftKings in Maine indicates a promising start for the company in this new market.