Stake Ventures into Colombian Market with Acquisition of Betfair Colombia and Strategic Expansion Plans
Stake, a leading online gambling and sports betting company, is set to make its mark in the Colombian market through a strategic acquisition deal. The company has announced its acquisition of Betfair Colombia, obtaining the necessary license to operate in the country.
The move represents Stake’s entry into Colombia and aligns with its broader strategy for the Latin American (LATAM) region. With Betfair Colombia’s existing license valid until 2025, Stake will establish a strong presence in Latin America and leverage Betfair’s established popularity to attract local players to its offerings.
Colombia will serve as an operational base for Stake’s expansion efforts throughout the region. The company already has access to the Mexican and Paraguayan markets and has its sights set on launching in Brazil and Peru as well.
Stake has emphasized its commitment to providing a top-tier betting and gaming experience for Colombian players. Leveraging its advanced technology, user-friendly platform, and strategic partnerships, the company aims to deliver unforgettable experiences for local gamblers. Additionally, Stake plans to engage players through its ambassadorial team, which includes well-known figures such as soccer player Kun Aguero, rapper Drake, and the Alfa Romeo Formula 1 Stake team.
Colombian fans can look forward to the official launch of Stake’s offerings and can register on stake.com.co to prepare for the operator’s arrival.
Brais Pena, the chief strategy officer of Easygo, Stake’s parent company, views this expansion as a strategic decision that reflects the team’s aspirations for growth and innovation. Pena highlighted Colombia as a visionary country, being the first to launch regulated gaming in Latin America. With a stable local environment and a thriving entertainment industry, Colombia is deemed as an ideal destination for Stake’s LATAM expansion.
Stake aims to establish itself as a dominant player in the Colombian market within its first two years of operation. According to Pena, the company views the Colombian market as a pivotal entry point for its Latin American expansion, with a commitment to contributing positively to the local economy and delivering exceptional entertainment value to its customers.
In related news, famous streamer xQc recently disclosed his gambling habits, revealing that he has wagered nearly 3 billion on the Stake platform. Additionally, earlier this year, Stake.com experienced a cybercrime incident linked to a North Korea-related group, resulting in the theft of millions of dollars in cryptocurrencies.