Strive Gaming, founded by Damian Xuereb and Max Meltzer three years ago, is fully focused on the North American market, with no plans to expand into other markets such as Brazil, the Netherlands, or Germany. According to Xuereb, this has allowed the company to build a product that meets the specific requirements of each American state it operates in.
The company has already secured partnerships with eight major iGaming brands, including Desert Diamond and Golden Nugget Online Gaming in Arizona, Betsafe and PointsBet in Canada, and Four Winds, owned by the Pokagon Band of Potawatomi Indians. Xuereb praised all of these partners for gaining meaningful market share, with Desert Diamond in Arizona successfully competing with larger, nationwide companies.
Xuereb also predicted growing opportunities in North America, noting that while online sports betting is currently available in 36 American states, iCasino is only available in seven, indicating room for expansion. He pointed to states like Indiana and New York, which are currently discussing the legalization of gambling and online casino gaming.
The company’s focus on the North American market has allowed it to develop and tailor its product to the specific needs of local operators and players. This approach has given Strive Gaming a competitive edge in the rapidly expanding North American iGaming market.
The original article, “Home field advantage: Strive creates a PAM for North America” was published by iGaming Business on January 24, 2024. This information was sourced from Casino News Daily.